https://sergiomorapardo.github.io/tags/a/b-testing/Recent content in A/B Testing on Sergio A. Mora Pardo | AI/ML Technical LeadHugoen-UShttps://sergiomorapardo.github.io/work/personalized-product-discovery/Mon, 01 Jan 0001 00:00:00 +0000https://sergiomorapardo.github.io/work/personalized-product-discovery/<h2 id="the-problem">The problem</h2> <p>Affiliate product discovery depended on a static, curated landing experience. That limited the number of products users could explore and left little room for relevance to adapt to each session.</p> <p>The product opportunity was not simply to train a ranking model. It was to redesign the discovery system and prove, under controlled conditions, that personalization created incremental value across the funnel.</p> <h2 id="my-role">My role</h2> <p>I led the ML design for ranking and discovery, partnering across product and engineering to move from a curated landing to a continuous personalized feed. My contribution covered problem framing, ranking signals, experiment design, technical review, and interpretation of the results.</p>